Mad House Interior Design
Maddie, owner of Mad House, approached our team with an interior design business that she was ready to launch after years spent honing her craft across fashion, art installation, and experiential event design— work that shaped a style entirely her own: bold, colorful, eclectic, and deeply personal. She needed a brand and website that felt as distinctive as her craft, layered and full of personality, but built on a foundation that would speak to her high-end clientele. Afield developed Mad House's full brand identity, website, and marketing collateral, translating Maddie's boundary-pushing, lived-in design sensibility into a visual identity worthy of her artistry.
Brand Strategy and Identity DesignWeb Design and DevelopmentMarketing Collateral Design
Maddie Danielson-Gray
Founder & Designer
"I knew from the start I wanted to hire the best for my brand identity, but that felt impossible to find. Every branding studio said the same things: bold, unique, tailored to you. What I needed was someone who understood the high-end market I was trying to break into, and who could make my brand speak directly to those people. I was referred to Afield, and from our very first conversation, Ella got it immediately. What Afield built wasn't just a beautiful brand identity and a website, it was a whole world, a point of view, one I hadn't even fully articulated myself yet. From the very first season we launched, the inquiries were exactly the kind of clients I'd hoped for but hadn't dared expect out the gate. They understood the vision immediately. They trusted the process. Nobody asked me to prove myself. The brand did that before I ever said a word."
Other Projects
Estancia Loma
→
Hotel Passeggiata
→
Captain Whidbey
→
Inquire about your project
ella@afield.agency
+1 970.658.0629
inquire
apply for trade
work
FAQ
journal
Spotify
Mad House Interior Design
Maddie, owner of Mad House, approached our team with an interior design business that she was ready to launch after years spent honing her craft across fashion, art installation, and experiential event design— work that shaped a style entirely her own: bold, colorful, eclectic, and deeply personal. She needed a brand and website that felt as distinctive as her craft, layered and full of personality, but built on a foundation that would speak to her high-end clientele. Afield developed Mad House's full brand identity, website, and marketing collateral, translating Maddie's boundary-pushing, lived-in design sensibility into a visual identity worthy of her artistry.
Brand Strategy and Identity DesignWeb Design and DevelopmentMarketing Collateral Design
Maddie Danielson-Gray
Founder & Designer
"I knew from the start I wanted to hire the best for my brand identity, but that felt impossible to find. Every branding studio said the same things: bold, unique, tailored to you. What I needed was someone who understood the high-end market I was trying to break into, and who could make my brand speak directly to those people. I was referred to Afield, and from our very first conversation, Ella got it immediately. What Afield built wasn't just a beautiful brand identity and a website, it was a whole world, a point of view, one I hadn't even fully articulated myself yet. From the very first season we launched, the inquiries were exactly the kind of clients I'd hoped for but hadn't dared expect out the gate. They understood the vision immediately. They trusted the process. Nobody asked me to prove myself. The brand did that before I ever said a word."
Other Projects
Estancia Loma
→
Hotel Passeggiata
→
Captain Whidbey
→
Inquire about your project
ella@afield.agency
+1 970.658.0629
inquire
apply for trade
work
FAQ
journal
Spotify
Mad House Interior Design
Maddie, owner of Mad House, approached our team with an interior design business that she was ready to launch after years spent honing her craft across fashion, art installation, and experiential event design— work that shaped a style entirely her own: bold, colorful, eclectic, and deeply personal. She needed a brand and website that felt as distinctive as her craft, layered and full of personality, but built on a foundation that would speak to her high-end clientele. Afield developed Mad House's full brand identity, website, and marketing collateral, translating Maddie's boundary-pushing, lived-in design sensibility into a visual identity worthy of her artistry.
Brand Strategy and Identity DesignWeb Design and DevelopmentMarketing Collateral Design
Maddie Danielson-Gray
Founder & Designer
"I knew from the start I wanted to hire the best for my brand identity, but that felt impossible to find. Every branding studio said the same things: bold, unique, tailored to you. What I needed was someone who understood the high-end market I was trying to break into, and who could make my brand speak directly to those people. I was referred to Afield, and from our very first conversation, Ella got it immediately. What Afield built wasn't just a beautiful brand identity and a website, it was a whole world, a point of view, one I hadn't even fully articulated myself yet. From the very first season we launched, the inquiries were exactly the kind of clients I'd hoped for but hadn't dared expect out the gate. They understood the vision immediately. They trusted the process. Nobody asked me to prove myself. The brand did that before I ever said a word."
Other Projects
Estancia Loma
→
Hotel Passeggiata
→
Captain Whidbey
→
ella@afield.agency
+1 970.658.0629
inquire
apply for trade
work
FAQ
journal
Spotify
