Question 1

Who does Afield work with?

Accepted Answer

Afield works with independently owned boutique hotels, private estates, luxury villas, superyachts and high-end vacation rentals. Afield works exclusively in hospitality, so every project benefits from the same sharp specificity.

Question 2

What does Afield actually do?

Accepted Answer

Afield offers brand strategy, visual identity design, copywriting, web design and development, marketing collateral design and development, and content photography, all designed as one cohesive, story-driven system. Services include naming, brand strategy and brand identity design, web design and development, marketing collateral design, and content photography.

Question 3

How is Afield different from a typical branding agency?

Accepted Answer

Afield is small on purpose and operates with the methodology and capability of a traditional agency, but with the creativity and nimbleness of an independent creative studio. There are no account managers or junior designers. Clients work directly with a senior designer and photographer, alongside a vetted network of experts in copywriting, interior design, and web development.

Question 4

Does Afield work with properties outside the US?

Accepted Answer

Afield works with properties outside the US and loves working with discerning clients from around the world. Afield's clients span coastlines and mountain ranges, islands and inlands, wherever there's a property with a strong sense of place.

Question 5

What is Afield's process like?

Accepted Answer

Afield's process starts with an in-depth discovery session and at least one conversation to understand the property's history and character. From there, the project may move into a site visit, then into strategy, design and content, with regular check-ins along the way.

Question 6

How long does an Afield project take?

Accepted Answer

Afield's projects can take anywhere from one week to six months, depending on the specific project scope. Photography engagements are often scheduled around a single on-site visit. The Foundation Package (Brand Identity Design Intensive) typically takes 1 week, the Story Package typically 4-6 weeks, and the Legacy Package typically 8-12 weeks.

Question 7

Does Afield offer packages or custom scopes?

Accepted Answer

Afield offers both packages and custom scoped projects. Afield has three tiered packages (The Foundation, The Story, The Legacy) and a la carte services for properties that need something specific.

Question 8

Does Afield offer photography without a full branding project?

Accepted Answer

Afield offers content photography as a standalone service, without requiring a full branding or web project. Many clients start with photography and move into brand and web design later.

Question 9

How do I get started with Afield?

Accepted Answer

Fill out Afield's inquiry form and Ella will follow up with you within one business day to set up a call.